―
I was in charge of the 3D animation for Givenchy’s Chinese New Year 2025 campaign, and contributed my insights to help shape the art direction.
As 2025 marked the Year of the Dragon, we aimed to develop a bold and elegant visual universe that reflected its symbolism.
This project was produced in collaboration with Studio Sketch.
―
Client: Givenchy
Studio: Studio Sketch
Year: 2024
―
Softwares used: Maxon Cinema 4D / Octane / Adobe After Effects / Photoshop
I was in charge of the 3D animation for Givenchy’s Chinese New Year 2025 campaign, and contributed my insights to help shape the art direction.
As 2025 marked the Year of the Dragon, we aimed to develop a bold and elegant visual universe that reflected its symbolism.
This project was produced in collaboration with Studio Sketch.
―
Client: Givenchy
Studio: Studio Sketch
Year: 2024
―
Softwares used: Maxon Cinema 4D / Octane / Adobe After Effects / Photoshop